My Story.
Since graduating from Cardiff Metropolitan University in 2007 with a degree in Graphic Communication, I have followed my passion as a professional graphic designer. I’ve been part of some fantastic agency and in-house teams in South Wales, Bristol, and Gloucester. I’ve worked with businesses of all sizes and have delivered exciting and effective designs solutions through brand, print and digital, to reach the desired target audience.
Throughout my career, I have also produced work for clients from my home design studio. I enjoy partnering with companies ranging from local start-ups through to global brands, focusing on how design can help achieve their business objectives.
Design Experience.
2014 - Present
Cardiff Metropolitan University
I provide full professional design and layout support to all university departments. The Corporate Design Team has a wide-ranging remit, working from design briefs to produce publications, print design, digital media, photography, and animation. I am responsible for all aspects of my projects, I organise meetings with clients to discuss the brief and present concepts, negotiate and buy print, photography and exhibition material, and organise delivery of the final product. I have art-directed photoshoots, and supervised and mentored graphic design work placement students.
2012 - 2014
Advertising Services
Here I was part of the in-house design team responsible for annual global leading publications, Yachting Pages Directory and The Superyacht Owners’ Guide. For these I designed and proofed hundreds of adverts and laid out directory pages.
I redesigned The Superyacht Owners’ Guide luxury hardback book, created the initial design of the SYOG website, and produced the publication’s media kits.
Other roles included designs for regular email campaigns, boat show materials, such as large scale stand artwork, pop-up stands, banners, posters, leaflets and postcards, and numerous in-house design tasks for the company.
2011 - 2012
Marketing Punch
I designed multiple websites such as OfferX, Goals and Actions and A Daily Quiz. I created visual identities and designs of the iPhone apps for Goals and Actions and Key Stage Goals. I also produced promotional email creatives and web banners (static and animated versions).
2010
Research Media
Here I was responsible for a sizeable proportion of editorial pages for their monthly titles, mainly International Innovation and also the design of print advertisements.
2008
Communications Creative
During a freelance contract I produced print solutions for such companies as RAS Security, Serious Food Company, Cardiff Devils Ice Hockey and Bridgend College.